Reputation marketing. It’s simple. Whether your local business is large or small.
If potential customers can’t find you online, they’re not going to do business with you. If you dont have enough reviews online, they’re not going to do business with you.
What’s your goal? You want your local business to show up everywhere your potential customers are looking for you and then instantly convey to them that your entity is the one they want to do business with.
And, oh yes, you only have a few seconds to do that.
Local Business Advantage is a strategy created to give you an easy, sure-fire way of attracting your potential customers online and instantly convincing them to do business with you based on your reputation. Created for businesses of every size and budget, Local Business Advantage can be completed one step at a time, in segments or all at once.
Here’s how it works…
Step 1: Get Yourself Out There!
Local Listings Setup
If you’re hard to find online, you’re doing business on a wing and a prayer. Getting setup with popular citation sites where people are looking for you will help you reach a much bigger audience.
We claim and verify up to 25 business citations on behalf of your company. That includes your local listings on all three major search engines (Google, Bing and Yahoo!) and major review and citation sites relevant to your industry. We make sure all the information is correct and up to date and post additional information such as photos, video and descriptions you provide. Find out more…
Step 2: Monitor and Protect Your Online Reputation
Monthly Review Monitoring
If you don’t know what your customers are saying about you, you have no chance of fixing the problems that are costing you business or knowing what to keep doing based on what you’re doing right. Being able to read the reviews your customers are leaving for your company name all across the web as they come in and respond to them in a timely fashion is just a smart thing to do.
We monitor up to 20 major citation sites where your customers are leaving reviews and send you an email alert whenever anyone posts any review—positive or negative—about your business. We also send you a monthly analytics report with your progress and reputation score, which calculates the number of five-star reviews you need to create or sustain a five-star reputation on the web. Find out more…
Step 3: Get More and Better Reviews
Build Your 5-Star Reputation Marketing Program
Get more and better reviews in as short a time as possible and help you become highly competitive in the marketplace, positioning it to become a market leader. What’s included: Local Listings Setup (described above), Monthly Reputation Monitoring (described above), The Private Review Page, Professionally Designed Media to Get More Reviews and Staff Training Videos.
The Private Review Page
Worried about bad reviews? We’ve got you covered. We create a custom feedback page that filters bad reviews from good reviews and pushes only the good reviews to the online review sites. Any review less than a good review is automatically sent to you privately for your action only, but not to the live review sites to impact your review ratings. This proprietary strategy will increase your star ratings on the sites of your choice by only allowing your highest star rating reviews to go through.
Professionally Designed Media to Get More Reviews
A Private Review Page only works if people are going there to leave their reviews, right? Accomplish this by asking for reviews everywhere. We make it easy by providing you with a complete media center with professional designs customized in your company name encouraging customers to leave reviews on your Private Review Page. There are 10 types of media: post cards, table tents, business cards, flyers, stickers, window clings, counter cards, rack cards, bookmarks and email templates. We’ll guide you in how to use as many of these media types for you as appropriate so you can get the maximum number of reviews from your customers.
Staff Training Videos
Customers leave five-star reviews after they’ve had a great experience that’s created by both their reaction to your products and services and to the interaction they have with you and your staff. Our online training videos can help your staff understand the critical role they play in helping your company build and keep a five-star reputation.
This is particularly powerful and motivating when combined with going over incoming reviews during meetings that emphasize kudos for a job well done, as well as learning how to do better from less complimentary reviews.
Find out more about the Build Your 5-Star Reputation Program…
Step 4: Become the Market Leader
Dominate Your Market Reputation Marketing Program
Dominate Your Market is designed to both help you build a five-star reputation online and then use that reputation to take your business to a whole new level, ultimately becoming the 
market leader.
This package includes all the components in the Build Your 5-Star Reputation Program above (Local Listings Setup, Monthly Reputation Monitoring, The Private Review Page, Professionally Designed Media to Get More Reviews and Staff Training Videos), with the addition of marketing strategies that broadcast your great reputation and make you irresistible to your target market: Website Review Broadcasting,
Social Media Review Broadcasting, the Instant Review Kiosk App and Professional Spokesperson Testimonial Videos.
Website Broadcasting
You’ve built a great reputation. Now what? Make sure everyone who’s looking at you knows about it instantly!
Our proprietary system broadcasts your fresh, five-star reviews from your Private Review Page and major review sites as they come in to key areas on your website such as your home page, testimonial pages or buy pages.
This is a must-have conversion tool for potential customers visiting your site that immediately establishes trust and sets your business apart as an authority, making your visitors much more likely to buy from you.
Social Media Broadcasting
What about your social media sites? No problem. Our proprietary system also broadcasts those fantastic reviews from your customers to your social media so that anyone visiting these sites can see all the terrific things your customers are saying about you.
This transforms your social media sites into conversion machines by establishing trust and setting you apart as an authority. Text-based sites such as Twitter will show your five-star reviews in a text-only format.
Photo sharing sites will show your five-star reviews as a graphic and sites that include both can get reviews as a combination of text and graphic. Social media sites currently included are Facebook, LinkedIn, Twitter, Flickr, Photobucket, Foursquare and Pinterest.
The Instant Review Kiosk App
The secret weapon power tool for getting reviews is asking for a review from every customer immediately after they’ve had a great experience. But if you do this from a single origin, the review sites don’t like it and delete your reviews. Our Instant Review Kiosk App is specially designed software that can be loaded on a smart phone or tablet and customized for your business.
Its magic is that it changes the IP address with each new review, so the review sites have no idea it’s coming from the same location. All you have to do is ask your customer if they wouldn’t mind leaving you a review and then hand the phone or tablet to them.
The app goes directly to your Private Review Page and sifts your great reviews from any others, leaving you with more great reviews than ever before.
Professional Spokesperson Testimonial Videos
Professional spokesperson videos can cost thousands of dollars to produce. Our batch production process allows us to create top quality videos for your business with a focus on one of your great reviews. We then post the video to your YouTube channel, keyword optimize it for greatest visibility and traffic and put it on your website. These videos are a way to create instant trust and authority with your potential customers.
Find out more about the Dominate Your Market Program…
We recommend that businesses with limited budgets start with the Local Listings Setup and add on programs as their business grows, while companies who want to dominate their local market quickly or repair a bad reputation start with our comprehensive Dominate Your Market Program. Refer to Wikipedia for more on Reputation Marketing.